Shaping a more natural user experience

Shaping a more human customer experience

Shaping a more human customer experience

Shaping a more human customer experience

Shaping a more human customer experience

ARX Brand

ARX Brand

ARX Brand

ARX Brand

We use more than language to communicate. Facial expressions, gestures, and other behaviors enrich our interactions, making human-to-human communication the first and the most perfect interface. Today, with Machine Learning capable of understanding natural language and non-verbals, the digital interface is catching up to the human interface. Deloitte Digital is at the forefront of this next wave in human-computer interaction. This ARX concept was a proposal I lead to brand this offering under the Deloitte umbrella.

ROLE
Creative Direction
Design
Motion Graphics

We use more than language to communicate. Facial expressions, gestures, and other behaviors enrich our interactions, making human-to-human communication the first and the most perfect interface. Today, with Machine Learning capable of understanding natural language and non-verbals, the digital interface is catching up to the human interface. Deloitte Digital is at the forefront of this next wave in human-computer interaction. This ARX concept was a proposal I lead to brand this offering under the Deloitte umbrella.

ROLE
Creative Direction
Design
Motion Graphics

We use more than language to communicate. Facial expressions, gestures, and other behaviors enrich our interactions, making human-to-human communication the first and the most perfect interface. Today, with Machine Learning capable of understanding natural language and non-verbals, the digital interface is catching up to the human interface. Deloitte Digital is at the forefront of this next wave in human-computer interaction. This ARX concept was a proposal I lead to brand this offering under the Deloitte umbrella.

ROLE
Creative Direction
Design
Motion Graphics

We use more than language to communicate. Facial expressions, gestures, and other behaviors enrich our interactions, making human-to-human communication the first and the most perfect interface. Today, with Machine Learning capable of understanding natural language and non-verbals, the digital interface is catching up to the human interface. Deloitte Digital is at the forefront of this next wave in human-computer interaction. This ARX concept was a proposal I lead to brand this offering under the Deloitte umbrella.

ROLE
Creative Direction
Design
Motion Graphics

We use more than language to communicate. Facial expressions, gestures, and other behaviors enrich our interactions, making human-to-human communication the first and the most perfect interface. Today, with Machine Learning capable of understanding natural language and non-verbals, the digital interface is catching up to the human interface. Deloitte Digital is at the forefront of this next wave in human-computer interaction. This ARX concept was a proposal I lead to brand this offering under the Deloitte umbrella.

ROLE
Creative Direction
Design
Motion Graphics

ARX Logo Color Variations

The dramatic reveal

The dramatic reveal

The dramatic reveal

The dramatic reveal

Dramatic reveal

We wanted the logo to feel fundamental—like the letterforms sprung to life and evolved into their mature state. A special thanks goes to Shawn Zuzek for providing the audio branding which doubled as an earcon on Alexa.

We wanted the logo to feel fundamental—like the letterforms sprung to life and evolved into their mature state. A special thanks goes to Shawn Zuzek for providing the audio branding which doubled as an earcon on Alexa.

We wanted the logo to feel fundamental—like the letterforms sprung to life and evolved into their mature state. A special thanks goes to Shawn Zuzek for providing the audio branding which doubled as an earcon on Alexa.

We wanted the logo to feel fundamental—like the letterforms sprung to life and evolved into their mature state. A special thanks goes to Shawn Zuzek for providing the audio branding which doubled as an earcon on Alexa.

We wanted the logo to feel fundamental—like the letterforms sprung to life and evolved into their mature state. A special thanks goes to Shawn Zuzek for providing the audio branding which doubled as an earcon on Alexa.

AR Description

All Realities

AR, VR, MR and Conversational represent our future

X Description

Experience

Compelling UX is our foundation as well as our legacy

Yeah, they look like Chromosomes. That’s intentional.

Yeah, they look like Chromosomes. That’s intentional.

Yeah, they look like Chromosomes. That’s intentional.

Chromosomes carry the genetic code of life. We design and code experiences that enhance life. Mind blown?

Chromosomes carry the genetic code of life. We design and code experiences that enhance life. Mind blown?

Chromosomes carry the genetic code of life. We design and code experiences that enhance life. Mind blown?

Chatbot

Chatbot

Chatbot

Chatbot

Chatbot

We developed a responsive web concept that featured a unique chatbot-driven navigation structure. Learn more about Tess, the Deloitte Digital chatbot, on her case study page.

We developed a responsive web concept that featured a unique chatbot-driven navigation structure. Learn more about Tess, the Deloitte Digital chatbot, on her case study page.

We developed a responsive web concept that featured a unique chatbot-driven navigation structure. Learn more about Tess, the Deloitte Digital chatbot, on her case study page.

We developed a responsive web concept that featured a unique chatbot-driven navigation structure. Learn more about Tess, the Deloitte Digital chatbot, on her case study page.

We developed a responsive web concept that featured a unique chatbot-driven navigation structure. Learn more about Tess, the Deloitte Digital chatbot, on her case study page.

ARX Website

Stationery

Stationery

Stationery

Stationery

Stationery

ARX Stationery

Swag

Swag

Swag

Swag

Swag

ARX-hat
ARX Bicycle Jersey

The outcome

The outcome

The outcome

The outcome

The outcome

Ultimately, we decided that a sub-brand under Deloitte Digital wasn't the right approach. Deloitte Digital itself needed to embody the future state of technology. And with that decision, ARX was history.

Ultimately, we decided that a sub-brand under Deloitte Digital wasn't the right approach. Deloitte Digital itself needed to embody the future state of technology. And with that decision, ARX was history.

Ultimately, we decided that a sub-brand under Deloitte Digital wasn't the right approach. Deloitte Digital itself needed to embody the future state of technology. And with that decision, ARX was history.

Ultimately, we decided that a sub-brand under Deloitte Digital wasn't the right approach. Deloitte Digital itself needed to embody the future state of technology. And with that decision, ARX was history.

Ultimately, we decided that a sub-brand under Deloitte Digital wasn't the right approach. Deloitte Digital itself needed to embody the future state of technology. And with that decision, ARX was history.

Other work

JCPenneyProject type

ARX BrandProject type

EnterpriseNextProject type

Pizza HutProject type

Motion ReelProject type

Market MixProject type

logo_AW_white_100

Contact

Resumé

PDF

 Aaron Weinstein  /  © 2017