ARX Brand
ARX Brand
ARX Brand
ARX Brand
We use more than language to communicate. Facial expressions, gestures, and other behaviors enrich our interactions, making human-to-human communication the first and the most perfect interface. Today, with Machine Learning capable of understanding natural language and non-verbals, the digital interface is catching up to the human interface. Deloitte Digital is at the forefront of this next wave in human-computer interaction. This ARX concept was a proposal I lead to brand this offering under the Deloitte umbrella.
ROLE
Creative Direction
Design
Motion Graphics
We use more than language to communicate. Facial expressions, gestures, and other behaviors enrich our interactions, making human-to-human communication the first and the most perfect interface. Today, with Machine Learning capable of understanding natural language and non-verbals, the digital interface is catching up to the human interface. Deloitte Digital is at the forefront of this next wave in human-computer interaction. This ARX concept was a proposal I lead to brand this offering under the Deloitte umbrella.
ROLE
Creative Direction
Design
Motion Graphics
We use more than language to communicate. Facial expressions, gestures, and other behaviors enrich our interactions, making human-to-human communication the first and the most perfect interface. Today, with Machine Learning capable of understanding natural language and non-verbals, the digital interface is catching up to the human interface. Deloitte Digital is at the forefront of this next wave in human-computer interaction. This ARX concept was a proposal I lead to brand this offering under the Deloitte umbrella.
ROLE
Creative Direction
Design
Motion Graphics
We use more than language to communicate. Facial expressions, gestures, and other behaviors enrich our interactions, making human-to-human communication the first and the most perfect interface. Today, with Machine Learning capable of understanding natural language and non-verbals, the digital interface is catching up to the human interface. Deloitte Digital is at the forefront of this next wave in human-computer interaction. This ARX concept was a proposal I lead to brand this offering under the Deloitte umbrella.
ROLE
Creative Direction
Design
Motion Graphics
We use more than language to communicate. Facial expressions, gestures, and other behaviors enrich our interactions, making human-to-human communication the first and the most perfect interface. Today, with Machine Learning capable of understanding natural language and non-verbals, the digital interface is catching up to the human interface. Deloitte Digital is at the forefront of this next wave in human-computer interaction. This ARX concept was a proposal I lead to brand this offering under the Deloitte umbrella.
ROLE
Creative Direction
Design
Motion Graphics
The dramatic reveal
The dramatic reveal
The dramatic reveal
The dramatic reveal
Dramatic reveal
We wanted the logo to feel fundamental—like the letterforms sprung to life and evolved into their mature state. A special thanks goes to Shawn Zuzek for providing the audio branding which doubled as an earcon on Alexa.
We wanted the logo to feel fundamental—like the letterforms sprung to life and evolved into their mature state. A special thanks goes to Shawn Zuzek for providing the audio branding which doubled as an earcon on Alexa.
We wanted the logo to feel fundamental—like the letterforms sprung to life and evolved into their mature state. A special thanks goes to Shawn Zuzek for providing the audio branding which doubled as an earcon on Alexa.
We wanted the logo to feel fundamental—like the letterforms sprung to life and evolved into their mature state. A special thanks goes to Shawn Zuzek for providing the audio branding which doubled as an earcon on Alexa.
We wanted the logo to feel fundamental—like the letterforms sprung to life and evolved into their mature state. A special thanks goes to Shawn Zuzek for providing the audio branding which doubled as an earcon on Alexa.
All Realities
AR, VR, MR and Conversational represent our future
Experience
Compelling UX is our foundation as well as our legacy
Yeah, they look like Chromosomes. That’s intentional.
Yeah, they look like Chromosomes. That’s intentional.
Yeah, they look like Chromosomes. That’s intentional.
Chromosomes carry the genetic code of life. We design and code experiences that enhance life. Mind blown?
Chromosomes carry the genetic code of life. We design and code experiences that enhance life. Mind blown?
Chromosomes carry the genetic code of life. We design and code experiences that enhance life. Mind blown?
Chatbot
Chatbot
Chatbot
Chatbot
Chatbot
We developed a responsive web concept that featured a unique chatbot-driven navigation structure. Learn more about Tess, the Deloitte Digital chatbot, on her case study page.
We developed a responsive web concept that featured a unique chatbot-driven navigation structure. Learn more about Tess, the Deloitte Digital chatbot, on her case study page.
We developed a responsive web concept that featured a unique chatbot-driven navigation structure. Learn more about Tess, the Deloitte Digital chatbot, on her case study page.
We developed a responsive web concept that featured a unique chatbot-driven navigation structure. Learn more about Tess, the Deloitte Digital chatbot, on her case study page.
We developed a responsive web concept that featured a unique chatbot-driven navigation structure. Learn more about Tess, the Deloitte Digital chatbot, on her case study page.
Stationery
Stationery
Stationery
Stationery
Stationery
Swag
Swag
Swag
Swag
Swag
The outcome
The outcome
The outcome
The outcome
The outcome
Ultimately, we decided that a sub-brand under Deloitte Digital wasn't the right approach. Deloitte Digital itself needed to embody the future state of technology. And with that decision, ARX was history.
Ultimately, we decided that a sub-brand under Deloitte Digital wasn't the right approach. Deloitte Digital itself needed to embody the future state of technology. And with that decision, ARX was history.
Ultimately, we decided that a sub-brand under Deloitte Digital wasn't the right approach. Deloitte Digital itself needed to embody the future state of technology. And with that decision, ARX was history.
Ultimately, we decided that a sub-brand under Deloitte Digital wasn't the right approach. Deloitte Digital itself needed to embody the future state of technology. And with that decision, ARX was history.
Ultimately, we decided that a sub-brand under Deloitte Digital wasn't the right approach. Deloitte Digital itself needed to embody the future state of technology. And with that decision, ARX was history.
Other work
ARX BrandProject type
Market MixProject type
Motion ReelProject type
EnterpriseNextProject type
PaintingsProject type
Aaron Weinstein / © 2020